Sources report that the line is inspired by and will be named after the pint-sized radio staple's hit songs. The "One Less Lonely Girl" collection will heavily feature proud primary colors and tons of glitter (including heart-shaped ones). The line will be released in other retailers like Sears and Target in February next year.
This interesting news follows recent headlines that Bieber may host a reboot of MTV's prank show "Punk'd" previously hosted by the only-seen-on-twitter (or with other women) Ashton Kutcher. Whether or not this is true, the nail polish gig is enough to make one question the marketing team behind the boy wonder's success.
As EW writer Tanner Stranky postulates:
"This is real, folks—a teenage boy has launched a collection of nail polishes, solely to take financial advantage of his fanbase, which has a voracious appetite for anything emblazoned with his name."So the question is, whether you're a Bieber fan or not, is the American public that easy? Do we shell out bucks for something just because it's attached to a famous name? Oh wait. Miley Cyrus/Hannah Montanna. Guess I answered my own question. Reality is, no matter what generation of teen movie and music stars we worshipped when we were young, we've all bought into the massive, brand-making machine. Anyone remember the film, tv or music star whose products (sensible or otherwise) they just had to have? (In case you were wondering, it's the Backstreet Boys for me).
The next question would be...is this okay? Is it just harmess, silly teeny bopper fun? Or does this truly signal that there's something wrong with our highly commercialized, entertainment industry? Can't anyone just makes music, movies or TVs shows just to entertain, educate or be asthestically pleasing? Or does everything have to come back to the $$$?
To check out ClevverTV's take on this strange turn of events, click play below:
P.S. - It gets worse. The Herald Sun reports that the nail polish collection will probably debut in conjunction with his "line of lifelike Justin Bieber dolls that play 30-second clips of his songs." Please tell me they're kidding. Of course, in a world with Edward Cullen dolls, it makes sense that Bieber Barbie isn't too far behind.
Sources:
EW: Justin Bieber launches nail polish line: Fun? Or sign of the apocalypse?
Herald Sun: Justin Bieber launches nail polish collection
I think with fame comes everything else. The backpacks, the dolls, the nail polish, the wigs...I mean it's endless! It been going on for a long time! I can remember when the Spice Girls were out and there were dolls, tattoos, backpacks, wigs, notebooks, everything! I dont think anything is wrong with it though. I just see it as another way for the artist to connect with their fan base. Good for the kids...bad for the parents that have to dish out money for this nonsense though! smh!
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